Key Takeaways:
Posts
- Posts on Amazon are specifically designed for brands, and many brands are experiencing great results when they utilize this feature.
- By posting a 9x16 still image on Amazon Posts, there is a possibility that it will appear in the Inspire Feed.
- At this time, Posts only supports still images.
Inspire
- Inspire is a place where Creators can post.
- Inspire supports video and still images, but video is the better option.
- Creators can tag up to 10 ASINs in their video, and it will link out to the product pages.
- If the Creator is eligible for a commission through Amazon Influencer Program (AIP), Amazon will pay that commission.
Amazon is currently conducting tests to determine the most effective placements for Inspire and Post content. They are focusing on delivering this content to users who are conducting relevant searches, so this is a way to get in front of high intent shoppers with very low lift from you!
Resources
- Presentation (with stats and placement examples)
- Posts Best Practices and Getting Started Guide
- Cohley Brief Template
- Recording of the session
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