Spark Ads on TikTok

The Spark Ads feature on TikTok allows brands to use organic posts from Cohley Creators as Ads on the platform. These Ads can be optimized for traffic, engagement, views, reach, and conversion. They also help your brand build social proof by displaying the Creators name instead of your brand's account on the Ad.

As we know, raw and authentic videos are performing better than the polished ones on TikTok. These videos feel native to the app and aren't disruptive to the user experience. We recommend allowing the Creators to what they do best and create for your brand. These Creators already live and breathe Tiktok plus have an inside scoop on what sounds are trending.

Here's a TikTok Template to start building your TikTok assets library.

Here is more information from TikTok about Spark Ads.

To run a Spark Ad on TikTok, here’s what the Creator needs to do:

1. Select the video to be promoted.
2. Click the three dots below the “Comment” button and select Ad Settings.
3. Toggle the Ad Authorization field to “On” and agree to the terms and conditions.
4. Click on Generate code. Copy and share the code with you, the advertiser.

Here’s what you need to do on your end as the advertiser:

1. You receive the authorization code from the Creator.
2. Log into your TikTok ads dashboard. Click on Assets and select “Creative”.
3. Select the “Spark Ads” tab and click “Apply for Authorization”.
4. Paste the code the Creator sent you in the text field and click on “Search”.
5. You’ll see the TikTok video. Click on “confirm”.
6. Create a new campaign and ad group for monitoring purposes.
7. Once you’ve created your campaign and ad group, click on “Create” at the Ad level. 
8. Toggle the switch from “Create New” to “Spark Ads”.
9. Choose the post you plan on using from the library.
10. The caption automatically copies the one from the Creator’s organic post, but you’ll need to select a CTA button and a link to your landing page.

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