How can I Grow my Follower Count on TikTok?

Recommendations to Growing your TikTok audience:

1. Get to know your audience
•  Analytics is a great resource to get insight on your top trending videos and audience engagement
•  View your follower list, likes and video comments
•  Engage with your audience by reading, reacting, and replying to comments

2. Collaborate with  creators
TikTok is a creator community. Collaborating with other creators helps your content reach wider audiences. Launch an Influencer brief on Cohley to get creators posting about your brand, and a UGC brief to collect 


3. Participate in trends/challenges:
Trending hashtags are a creative way to find new topics that will get your content exposed to more viewers. Participating in trends/ challenges also helps you engage with the community.

4. Post videos regularly:
Being active on the platform gives your audience something to tune in and look forward to. Posting 3-5 videos per week has proven to be successful for steady growth.

5. Connect with your community outside of TikTok:
•  Post your TikTok videos on other social media accounts
•  Share a link of your TikTok video to friends and viewers outside of TikTok

6. Spend time interacting with creators outside of just your followers. If you're a skincare brand, look up hashtags like #skintok #skincareroutine and interact with those videos. This teaches the algorithm what type of content it should feed you/ what types of audiences TikTok should share your content with.

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