Our new design enables you to compare engagement, impressions, and earned media value (EMV) across platform. All posts included on the Social performance page are from Influencer Platform briefs where Instagram or TikTok were selected as the social platform. After a Creator has added their post to the brief, metrics will immediately be available.
Click on 'Last 6 months' to change the timeframe, Download report to see a brief level summary in excel, or update Filters by Creator and/or Brief.
Use the tabs for Instagram and TikTok to see the aggregated audience metrics, Instagram media type analysis, and individual post metrics. Sort each media type by engagement, views, EMV, or followers to assess the effectiveness of each partnership. Favorite Creators can easily be hearted from here!
How is the data calculated?
Post Image = pulled from Instagram or TikTok
Post date = Date when post was created on Instagram or TikTok
Brief name = Brief where the post was added by the Creator
Engagement = (likes + comments + shares + saved)
Reach = Unique people that saw the post
Amount paid = payment that creator received in brief / count of post Creator uploaded in brief.
Impressions* = Total views of individual post
EMV (earned media value) = $6 CPM + $0.30 per interaction
Engagement rate = (engagement / creator followers) * 100
Likes = Pulled from social API - not available for Instagram stories
Comments = Pulled from social API - replies for stories and comments for feed, reels, and TikTok posts
Saved = Pulled from social API - not available for Instagram stories
Shares = Pulled from social API - not available for Instagram stories
Creator Heart - ACTION - Heart for the Creator to be prioritized among applicants in future briefs
When is the data updated?
- TikTok: TikTok collects metrics daily for 90 days after the post has been associated with the Cohley brief
- Instagram: Instagram metrics are available daily for the first 7 days and then are updated an additional time on day 14, with the exception of stories which are only 24 hours of metrics
- *Instagram only provides Instagram metrics. If a reel is shared on both Instagram and Facebook, reel plays will not include plays from Facebook.
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