Influencer Partnership: Placement deliverables and timeline

Influencer Partnership briefs focus on the Creator's post on the social media platform, but the life of the content can extend beyond that audience. Cohley recommends using Influencer briefs to test engagement across various audiences and double clicking on what performs by boosting the post as a paid ad from your brand channel. Additionally, Influencer briefs are great for in-store retail activation partnerships. 

When launching an Influencer Partnership brief, follow these steps - or watch this video: 

1. Choose your platform

2. Focus on the placement of posts you’re requesting and how many

3. Schedule when you want each post to occur

4. Budget for Creator compensation based on how many posts you're requesting and any additional content being requested

Content performs better when it is authentic and trustworthy. Working with a handful of Creators across a period of time shows daily product integration, lifts frequency, and establishes a genuine connection between the Creator and the brand. A staggered posting schedule ensures consistent and strategic content distribution, maximizes reach and engagement with the Creator's audience. 

Here’s how the improvements look in platform. Three placements results in an option in post deadlines and translates to the pending post stage showing which of the three have been completed.

Step 1: Add placements

Step 2: Choose when content should be posted

Step 3: Review posts as they are added (video overview)