Influencer Partnership: Placement deliverables and timeline

Influencer Partnership briefs focus on the Creator's post on the social media platform, but the life of the content can extend beyond that audience. Cohley recommends using Influencer briefs to test engagement across various audiences and double clicking on what performs by boosting the post as a paid ad from your brand channel. Additionally, Influencer briefs are great for in-store retail activation partnerships. 

When launching an Influencer Partnership brief, follow these steps - or watch this video: 

1. Choose your platform

2. Focus on the placement of posts you’re requesting and how many

3. Schedule when you want each post to occur

4. Budget for Creator compensation based on how many posts you're requesting and any additional content being requested

Please note- If you want to request the Creator's permission to boost the content with paid spend, we can only ask for the ad code if this toggle was checked while building the brief.

Content performs better when it is authentic and trustworthy. Working with a handful of Creators across a period of time shows daily product integration, lifts frequency, and establishes a genuine connection between the Creator and the brand. A staggered posting schedule ensures consistent and strategic content distribution, maximizes reach and engagement with the Creator's audience. 

Here’s how the improvements look in platform. Three placements results in an option in post deadlines and translates to the pending post stage showing which of the three have been completed.

Step 1: Add placements

Step 2: Choose when content should be posted

Step 3: Review posts as they are added (video overview)

Can Creators cross-post (Extra Posts)?

On Influencer Partnership briefs, the Extra Post option is automatically available to every Creator who wants to go above and beyond — for example, adding an Instagram post on top of the TikTok the brief required. It isn’t something you turn on or set up, and it can’t be required. There’s no way to force or guarantee a cross-post, and a brief is complete whether or not a Creator adds one.

Performance tracking for Extra Posts:

• Instagram Extra Posts are tracked only when the Creator posts from their authorized Instagram account.
• TikTok Extra Posts are only tracked when the brief itself is a TikTok brief (TikTok needs the brief’s invite URL to pull performance data).

When tracked, Extra Post metrics appear per platform on the Social performance page.

If you need posts on both TikTok and Instagram

Because Extra Posts can’t be required — and many Creators haven’t authorized both platforms — we recommend running a separate TikTok brief and Instagram brief, and vetting Creators for each independently. To use the same Creator on both: vet your Creators in the first brief, add them to a list, then set up the second brief as a private brief and invite that list.