How do I choose the right brief?

We have four brief types:

1. Visual Assets UGC  - Deliverables include photos and/or videos and can be testimonials, entertainment, how-to videos, etc.. This is a great way to bring your product to life by relating with your target audience.
2. Influencer Partnership - Deliverables include a placement on your specified social media platform. While the post is the Creator's final deliverable, we recommend utilizing Influencer briefs for in-store retail activation or for testing engaging hooks and then putting spend behind it on your brand channel.
3. Product Review - Creators submit authentic text reviews through Cohley, which can be published directly to your product page or automatically synced to your review platform — including native integrations with Bazaarvoice, Yotpo, and PowerReviews. FTC compliance disclosures are handled automatically through the integration. Not included in all plans — contact your CSM to add reviews to your contract.
4. Visual Assets Professional - Deliverables include photos and/or videos from hand selected Creators who have commercial experience with creative conceptualization, set styling, propping, and content editing with professional equipment. 

Influencer Brief Template

UGC/Professional Brief Template