Which brief you need really depends on your overall goal. Cohley's goal based brief flow helps guide you through multiple brief creation and Finn, our AI collaborator, will fill out the majority of the brief for you.
Looking to start from scratch? We have four options:
- Visual Assets UGC - Deliverables include photos and/or videos and can be testimonials, entertainment, how-to videos, etc.. This is a great way to bring your product to life by relating with your target audience.
- Influencer Partnership - Deliverables include a placement on your specified social media platform. While the post is the Creator's final deliverable, we recommend utilizing Influencer briefs for in-store retail activation or for testing engaging hooks and then putting spend behind it on your brand channel.
- Product Review - Deliverables include a text review that can be left in Cohley and then pushed to a review partner or left directly on a product page by the Creator.
- Visual Assets Professional - Deliverables include photos and/or videos from hand selected Creators who have commercial experience with creative conceptualization, set styling, propping, and content editing with professional equipment.
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