How should I set up my Cohley Brief?

What is a Cohley Brief?
Cohley Briefs are built to generate high-performing content to support a strategic content activation. They're flexible by design, but a well-structured brief helps set your campaign (and your Creators) up for success.

Think of a Brief like a job description. It should clearly state everything relevant to the job, including deliverables, creative direction and expectations, compensation, timelines and non-negotiables. 

How should I think about building a brief?
Start with the end use in mind. Are you looking for content for your TikTok page? Instagram ads? Each Brief should have a specific goal and primary activation that the content will support. 

How do I make sure that I’m getting diverse content in each Brief?  
The briefs are set up to be customizable and allow you to test a mix of content types within one brief if that aligns with your brand’s content strategy. You’re able to include up to three concepts per brief and let the Creator choose which resonates the most for them when they apply, provide thought starters and ask the Creators to pitch their ideas to you, or give Creators full creative freedom in what they want to create. 

How many Creators Can I work with? 
Most brands work with 10–15 creators per brief, but choose a number that fits your bandwidth and budget. 

How many products can I include in a Brief? 
We recommend that you limit products to 5 products to keep the focus tight. 

Are there other limitations I should keep in mind?

• Each of the Creators will have the same deadlines within the Brief, are accepted in one cohort

• Briefs can run up to 10 weeks (though most brands wrap Briefs within 4)

• We recommend not asking each individual Creator for more than 2 videos 

• You can ask for two versions of the video (one “ad ready” with VO, text, music, and then the raw version of the video) 

• We don’t recommend asking for photo and video within one Brief