Recommended Creator Compensation
Influencer Briefs
Cohley is a marketplace. Having a competitive compensation rate will ensure you’re attracting the best Creators for your brand.
Instagram
Instagram prioritizes a user’s followers to ensure reach and engagement. To optimize your spend, we recommend using a tiered pricing model.
| Follower Count | 3+ Photos, Instagram Post, 1 Supporting Story | 1 Video Reel Post |
|---|---|---|
| 1k - 10k | $200 | $300 |
| 10k - 30k | $300 | $400 |
| 30k - 50k | $400 | $500 |
| 50k - 100k | $500 | $600 |
| 100k+ | $600 | $700 |
TikTok
TikTok’s algorithm deprioritizes a poster’s follower count, and focuses on the viewer’s activity, a video’s engagement, audio and subject matter to know what content to serve. A poster’s follower count does contribute to a post’s success. For that reason, we recommend a flat rate budget to optimize spend.
Recommended Deliverable
1 TikTok style video + Post
Starts at $250
More specific pricing will depend on the complexity of the video ask.
We recommend working with your CSM to determine a budget based on deliverabl
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