Recommended Creator Compensation
Influencer Briefs
Cohley is a marketplace. Having a competitive compensation rate will ensure you’re attracting the best Creators for your brand.
Instagram
Instagram prioritizes a user’s followers to ensure reach and engagement. To optimize your spend, we recommend using a tiered pricing model.
Follower Count | 3+ Photos, Instagram Post, 1 Supporting Story | 1 Video Reel Post |
---|---|---|
1k - 10k | $200 | $300 |
10k - 30k | $300 | $400 |
30k - 50k | $400 | $500 |
50k - 100k | $500 | $600 |
100k+ | $600 | $700 |
TikTok
TikTok’s algorithm deprioritizes a poster’s follower count, and focuses on the viewer’s activity, a video’s engagement, audio and subject matter to know what content to serve. A poster’s follower count does contribute to a post’s success. For that reason, we recommend a flat rate budget to optimize spend.
Recommended Deliverable
1 TikTok style video + Post
Starts at $250
More specific pricing will depend on the complexity of the video ask.
We recommend working with your CSM to determine a budget based on deliverabl
Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article