Creator Rates for Influencer Briefs

Modified on Fri, 25 Jul at 10:51 AM


Recommended Creator Compensation
 Influencer Briefs

Cohley is a marketplace. Having a competitive compensation rate will ensure you’re attracting the best Creators for your brand.


Instagram
Instagram prioritizes a user’s followers to ensure reach and engagement. To optimize your spend, we recommend using a tiered pricing model.

Follower Count3+ Photos, Instagram Post, 1 Supporting Story1 Video Reel Post
1k - 10k$200$300
10k - 30k$300$400
30k - 50k$400$500
50k - 100k$500$600
100k+$600$700

TikTok
TikTok’s algorithm deprioritizes a poster’s follower count, and focuses on the viewer’s activity, a video’s engagement, audio and subject matter to know what content to serve. A poster’s follower count does contribute to a post’s success. For that reason, we recommend a flat rate budget to optimize spend.

Recommended Deliverable
1 TikTok style video + Post
Starts at $250

More specific pricing will depend on the complexity of the video ask.
We recommend working with your CSM to determine a budget based on deliverabl

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