Concepts are the creative directions a brand wants you to bring to life in a brief. When you apply to and work on a brief, your assignment is organized around one or more concepts — each one is a distinct creative angle. For example, a single product launch brief might include a “morning routine” concept and a “gym bag” concept, each calling for different content.
Each concept has its own set of deliverables — the specific pieces of content you’ll create for that creative direction. The brief overview lists all concepts in the brief so you know what the full creative scope is.
If a brief includes multiple concepts, the brand may assign you to one, some, or all of them. You can see your specific concept assignment in two places:
- In your application details, under the Product & Concept selection section
- In the header when you’re uploading content for that concept
Always check there before you start creating so you know exactly what to produce.
Watch the latest video on how to review our newest brief version with concepts.
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