Your trending engagement is a Cohley calculation based on the last 30 days of your post activity on a connected social account — feed posts, reels, and stories. Two things to know if the number feels off:
1. If you just connected Instagram, Story data takes 30 days to fully populate
Instagram deletes Stories after 24 hours, so Cohley has to capture them in real time as you post them. For the first 30 days after you connect Instagram, we’re still building up your Story history — so Story performance won’t be reflected in your engagement rate during that window. After 30 days, you’re caught up.
2. Different platforms count interactions differently
The formula is interactions ÷ followers × 100, but what counts as an “interaction” depends on what each platform’s API exposes to Cohley:
- Instagram: likes + comments + shares + saves
- TikTok: likes + comments + shares (TikTok’s API doesn’t expose saves)
Where this number shows up on your profile
For the full picture of what Cohley pulls from your connected accounts and how brands see your metrics, see Social Profile and Social Metrics.
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