Cohley collects creator metrics from Instagram for all creators that want to participate in an Influencer brief. We have a 30 day lookback window to collect all posts in-feed, stories, and reels. We analyze the total interactions including shares, likes, comments, and saves to find the average interactions per post and divide it by the creator's total follower count to show you the trending engagement per creator. This number is usually between 1 and 3%.
As stories are deleted by Instagram after 24 hours, we are capturing the engagement per story and will be able to report back on a 30 day window. For accuracy, we will not be able to report story data until 30 days of data has been captured for the individual creator.
Social metrics can be seen by clicking on the creator's image in a brief and navigating to the 'social metrics' tab.
The graphs for Top 7 locations and Audience by Age range are interactive.
All data is updated once per day.
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