Creator Vetting (Video Training + Resources)

Modified on Mon, 8 Dec at 2:07 PM

Start with objective signals using Smart Search.
Enter your requirements in natural language (e.g., “dogs under a year old”) and let Cohley’s LLM-powered engine surface creators who meet your mandatory attributes, everything from demographics to lifestyle specifics. This will also search any insights questions that you might have asked in your brief.
Review why each creator was matched.
Use the “Found In” section to see exactly which data points (Insights, Surveys, or Messages) confirm that a creator actually fits your criteria.
Evaluate real content quality in the Highlights Tab.
Quickly review surfaced example content that reflects each creator’s actual aesthetic, tone, storytelling style, and creative range—then make fast decisions by rejecting, or “maybe-ing” creators. Highlights pull in one piece of content from sample content (if requested), portfolio, and Cohley work.
Narrow your list using the Filter tab.
After your initial pass, filter by “Maybe” to do a deeper review: their full portfolio, social profiles (if applicable), brand reviews, and past Cohley work to validate fit.
Accept top creators to kick off your brief!
When you're confident in your selections, click Accept to confirm them. Creators receive automatic email confirmation, and your project officially moves forward.

Additional resources/trainings