Targeting options in brief creation

Brief targeting allows brands to customize the brief application so that when it's time for vetting, you have the information you need. 

Targeting has four basic options:

1. Creator Criteria
2. Brief Screening
3. Creator Insights
4. Sample content

When to use each one:

1. Creator Criteria is for non-negotiable criteria. Only Creators that match this criteria will be able to see your brief and apply. 
   1. Age
   2. Gender
   3. Pets
   4. Kids
   5. Country (State level available for US and Canada)
   6. Influencer Following (TikTok and Instagram only)
   7. Engagement rate (TikTok and Instagram only)
2. Brief Screening is a gated question, but not required. Creators will see this question before they are able to apply to the brief. These should be things that are outside of the filters available to your for Creator vetting and could entail things like willingness to drive to a certain location, have a child with eczema, or dietary restrictions. Add a yes or no question and then choose the correct answer. While 94% of brand questions are framed where YES is the correct answer, throwing in NO as a right answer can help ensure Creators are a bit more trustworthy. A picture can also be requested alongside answering the question as a form of proof. (e.g. Do you have an updated kitchen? The corresponding photo should be of the updated kitchen.)
3. Creator Insights can be used as a quick survey to learn more about each Creator. Questions can be structured as single selection, multiple selection, short answer, and opinion scale. All questions added are required to be answered by each applicant. It is recommended that you do not ask for data that is filterable on their profile, but instead ask questions that help remove bias. Example: 'Where do you shop frequently?' as opposed to 'Do you shop at Target?'. For additional guidance, check out our approach to asking questions.
4. Sample content can be turned on in order to ensure each applicant uploads a photo or a video alongside their submission. This allows you to request additional content that is ideally tailored to the brief deliverables to view alongside the Creator's portfolio, Cohley Work, and external links. 

Please note that Brief Screening answers are final. Because the question is gated before the brief, a Creator’s answer can’t be edited or reset once submitted. A Creator who selects the wrong answer is immediately disqualified — they can no longer see or apply to the brief, and there is no way to override their answer or let them reapply. Removing or editing the screening question on a live brief does not restore access for Creators who were already disqualified, and a disqualified Creator can’t be manually accepted from the Applicants tab.

If a Creator you want answered by mistake, the only path is to duplicate the brief, set its targeting to Private, and invite that Creator directly so they can apply correctly. (See Can I invite Creators to apply to briefs? and When to launch a private brief.)

With limited applicants and additional information, the goal is to reduce the time vetting and get you working with Creators quickly. Reach out with any questions or upvote any suggestions here.