Creating a new brief? First, stop to think about the best way Creators should receive the product for content creation. In Cohley’s Creative Brief, you are now able to specify how the Creator will receive the product(s). This clarity enhances efficiency, communication, and timeline management, ensuring smooth content creation.
If you are directing Creators to purchase at an online retailer or to find the closest location to them via a store locator, this will be emphasized in the brief overview and in the automated acceptance message (see below).
We hope this reduces the need for Creator questions and reduces the time between accepting Creators and receiving content for review. Don’t have a store locator because it’s a limited location release? Get creative by adding a link to a google sheet or a custom google map of locations - whatever works best for you!
Click here to watch a video overview.
HERE IS WHAT THE CREATOR SEES:
The Brief Overview will dictate if you are receiving the product via mail, if you will need to purchase the product online, or go to a physical location. Look out for the differences so you know your next steps after being accepted to the brief.
Step one - Applying:
- Shipped to you:
- Buy online:
- Buy in store:
Step two - Accepted:
- Congrats! You get an email saying you've been accepted and the brief is now under the Active tab. Always wait until this happens before purchasing the product!
- Shipped to you:
- Buy online:
- Buy in store:
Step 3 - Follow instructions!
Once product has been received, confirm with the brand via chat. This might include submitting a receipt for reimbursement or providing an update as to when content will be ready.
Step 4 - A happy collaboration!
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