Cohley's Creator Vetting Workflow

Cohley connects you with Creators who genuinely fit your creative needs—from influencers and UGC creators to photographers, videographers, and everyday consumers. But portfolios and social profiles only tell part of the story.

Cohley’s Creator vetting workflow goes deeper, helping you quickly identify Creators who match your brand persona, your vertical, and your creative requirements—not only from an objective standpoint (demographics, behaviors, brand-specific traits), but also through the subjective lens of content quality and storytelling fit.

Our Creator vetting workflow gives you the structure and AI-powered results to identify the right creators and generate the content you need. No guesswork. No endless scrolling. Just brand-ready matches aligned to your brief goals.

Finn Brief Analysis

We start optimizing your results from the very first step. Before your brief even launches, Finn Brief Analysis scans your inputs and surfaces recommendations to help ensure your brief is set up for success. Finn diagnoses gaps, recommends screening questions, and suggests insights to add based on your products, brand guidelines, and content requirements so the right Creators apply from the start.

Smart Search & Recommendations 

Once Creators apply, the workflow shifts into instant, AI-powered evaluation. Cohley surfaces high-fit creators using your brand-specific screening responses combined with hundreds of thousands of data points across profiles, surveys, chats, and content history.

Smart Search goes deeper by letting you describe what you're looking for in natural language. Our LLM-powered semantic engine understands intent and returns your best-fit matches in seconds.

Every result includes a transparent explanation so you don’t just see who matches. You see why they match. Transparent, data-backed insights remove the ambiguity from vetting and accelerate decision-making.

Highlights Tab

Attributes alone don’t tell the full story of a Creator’s ability to represent your brand. That’s why the Creator vetting workflow includes the Highlights Tab, which surfaces real examples of content that align with your brief and your visual standards.

This gives teams an immediate sense of the creator’s aesthetic, tone, storytelling ability, and creative range, so you can evaluate the subjective alongside the objective in one place.

Collaboration 

Need more input? No problem. Our Collaboration tools make it easy to share creator options with teammates for review and voting, giving you the final layer of feedback you need to confidently finalize your selections.

The Result

Subjective + objective signals, side by side, give teams the clarity, speed, and confidence to identify the perfect creators for their brief. A workflow that mirrors how teams actually work while dramatically reducing the time, friction, and decision fatigue involved. You move from instinct-driven vetting to an intelligent, structured, AI-supported process that consistently delivers Creators who can produce the content your brand needs.

Cohley lets you search on hundreds of thousands of unique data points—creator behavior, preferences, past performance, brand responses, and more—to surface the creators who genuinely fit your needs.

Go beyond basic filters and manual scouting to build data-driven partnerships that feel authentic, perform predictably, and scale effortlessly.

Every Smart Search result is transparent, data-backed, and easy to act on. We show you exactly why a creator was surfaced, eliminating guesswork and giving you confidence in every decision.

And with the new Highlights Tab that showcases real content that aligns with your brief and brand, you can instantly gauge fit—both objectively and creatively—so your team can move faster with clarity.

Our LLM-powered search understands context and goes far beyond basic filters, helping you quickly surface creators who truly match your needs. Cohley guides you on what to search so you can discover the right creators faster and with far less guesswork.

And with the Highlights Tab showing the strongest examples of a creator’s content, you can instantly validate whether they can deliver the creative quality and storytelling your brief requires.