Can I edit a live brief?

Yes — some sections of a live brief are editable, some aren’t. Here’s the full picture.

Can I duplicate a live brief?

Yes. Duplicating works on draft, live, and past briefs — launching a brief does not lock you out of copying it, and neither does a past apply-by date. Use the Duplicate button on the brief’s card on the Briefs page; the copy arrives as a new draft for you to edit and launch. See Can I duplicate a brief?

You CAN edit:

• Title
• Deadlines
• Custom Creator Insight questions - impacting creators that have not yet applied
• Creator Criteria - impacting creators that have not yet applied
• Payment - increasing only

You CAN’T edit:

• Product name, product image, product URL — you can’t add a new product to the brief, swap the product list, or change a product’s variant options once it’s live. Creators applied based on the products you originally offered; changing the set would change the contract they signed. 
  • One exception: on a Product Review brief, the review URL stays editable after launch. If the product has yet to go live and you don't have the final retailer slug, don't worry! That can be edited before your first product review is left.
• Deliverables (what you’re asking creators to produce)
• Brief type (UGC, Influencer, Review, etc.)
• AI Asset Analysis requirements
• Terms & Conditions
• Creator Targeting for Seeding briefs

Changes that can be made while Creators are still applying:

• Creator Insight questions
• Creator Criteria
• Brief Screening question
  • Changing these will only impact future applicants
  • Once creators have applied, you can’t edit the screening question or its correct answer in a way that brings disqualified creators back. 
  • Removing the question entirely does not restore access for anyone already screened out.

How to make these edits

1. Open the brief and click Edit Brief in the top right.
2. Use the left nav to go to the page holding the field you want to change:
   • Products for Brief — brief name, how creators receive the product, product list
   • Deliverables — what you’re asking creators to produce
   • Payment and Deadlines — creator compensation and your dates
   • Creator Targeting — brief visibility (Public, Private brief, or Creator criteria), Creator criteria, brief screening, custom Creator insights, and visual sample requests
3. Make your change.
4. Click Save brief in the top right.

Not every field stays editable once your brief is live — see the lists above for what locks after creators apply.

Changing your deadlines

Deadlines live in the Deadlines card on Payment and Deadlines. The editor and your brief page use different names for the same dates:

Complete payments by isn’t an editable field — it’s calculated automatically as 30 days after your brief ends. Which dates you see depends on your brief type.

• Deadline for applications — move it in either direction. Setting it to a past date closes the brief to new applicants; see Can I close my brief to new applicants? Existing applicants and accepted creators are unaffected.
• Receive content — extend rather than shorten. Creators accepted your brief based on this date, and pulling it in gives them less time than they agreed to. If you need content sooner, message the creator in the brief chat and get their agreement in writing first.

Why the locked fields are locked

Cohley locks these fields once creators have applied — to protect both sides. Brands can’t change the deal after creators have committed, and creators can’t show up to a brief whose terms have shifted.

If you need to change something locked, send the update to the creator in the brief chat and wait for them to confirm in writing before moving forward.

Note: this chat-and-confirm path applies to editable terms only — it does not apply to Brief Screening. A disqualified Creator can’t be reinstated this way; see Targeting options in brief creation for the screening rules and the private-brief workaround.

The product & concept exception: individual assignment swap

You can change a specific creator’s product or concept selection in the Applicants or Accepted tabs — but only to a product or concept already in the brief’s list, and only before the order has shipped. See Changing a Creator’s Product Selection.

If you really need different products

Close the brief to new applicants (see Can I close my brief to new applicants?), then duplicate the brief with the updated product set and launch it fresh.

Product link not live yet?

The product link on a brief is there so creators understand what the product is before they apply — what it looks like, what it does, which SKU you mean. Treat it as identification, not as a purchase route.

It can’t be changed once the brief is live, so if you’re launching around a product whose page isn’t published yet, link to whatever best shows creators what they’d be working with.

If creators need a link to actually buy from, but it isn't live yet, send the purchase link in the brief chat to all accepted creators at the point they need to buy.

Seeding briefs can utilize Finn to send the purchase link via mass message, but Creators can't respond.