Finn Brief Analysis

Grounded in best practices, informed by your brand’s behavior, Finn, our AI Collaborator, provides instant feedback to your Briefs that yields better content and faster outcomes. 

What is Finn, and how does it help?
Finn is Cohley’s AI Collaborator, designed to deliver instant, actionable feedback on your Briefs. 

Why should I use Finn Brief Analysis?
Finn Brief Analysis is an AI-powered tool that helps marketers create easy-to-execute Briefs that set Creators up for success. Instead of wondering whether you’ve included the right details or waiting for feedback from your Customer Success Manager, Finn gives you smart, in-the-moment suggestions resulting in better content outcomes and faster Briefs. 

How do I use it?
On the final page of the Brief Builder, simply click the "Analyze with AI" button to receive your AI-powered Brief review.

What fields does Finn review?
Currently, Finn provides feedback on the following sections:

• Product explanation

• Deliverables

• Non-negotiables

• Hashtags, mentions, and captions (in influencer Briefs only)

• Compensation

• Brief timeline

• Brief screening questions

• Creator Criteria

How do I help Finn learn more about my brand?

Brand Materials can be uploaded into Cohley for Finn's knowledge and reference. Additionally, Change Requests that are sent to Creators in prior briefs will help Finn provide suggestions in your next brief on items you can include to get the right content the first time. Additionally, Finn is up to date on Cohley best practices so he can provide guidance on timelines and compensation, plus ensure that your brief is straightforward without conflicting requirements.