Content Rights

The Platform is a service which helps facilitate Client’s engagement of independent, third party creators (“Creators”) to provide creative content (“Creator Content”). Pursuant to Cohley’s standard terms and conditions executed with Creators (“Creator Terms”), and subject to Client’s payment obligations to Cohley and Creators hereunder, Client shall own the Creator Content (subject to the Pre-Existing IP license below). Cohley warrants that such ownership is properly conveyed by the Creator Terms. Creators retain ownership of any pre-existing, or otherwise separately developed, intellectual property therein (“Pre-Existing IP”). Subject to Client’s payment obligations to Cohley and Creators hereunder, Client is granted a non-exclusive, perpetual, irrevocable, royalty-free, fully paid-up, worldwide right and license to use, reproduce, distribute, perform, and display the Pre-Existing IP solely as incorporated into the applicable Creator Content. Each Brief can include up to 50 Creators.

So what does that mean exactly? You can start to activate the content as soon as the Creator Compensation payment has gone through, and it's yours to use, wherever, whenever, forever!