Content Rights

The Platform is a service which helps facilitate Client’s engagement of independent, third party creators (“Creators”) to provide creative content (“Creator Content”). Pursuant to Cohley’s standard terms and conditions executed with Creators (“Creator Terms”), and subject to Client’s payment obligations to Cohley and Creators hereunder, Client shall own the Creator Content (subject to the Pre-Existing IP license below). Cohley warrants that such ownership is properly conveyed by the Creator Terms. Creators retain ownership of any pre-existing, or otherwise separately developed, intellectual property therein (“Pre-Existing IP”). Subject to Client’s payment obligations to Cohley and Creators hereunder, Client is granted a non-exclusive, perpetual, irrevocable, royalty-free, fully paid-up, worldwide right and license to use, reproduce, distribute, perform, and display the Pre-Existing IP solely as incorporated into the applicable Creator Content.

So what does that mean exactly? You can start to activate the content as soon as the Creator Compensation payment has gone through, and it's yours to use, wherever, whenever, forever!  

Do I get usage rights to content from an Influencer brief?

Yes — the same rights apply on every brief type, including Influencer Partnership. Once Creator Compensation is paid, the content is yours to use on your own channels, in perpetuity and worldwide, exactly as it is for UGC and Professional briefs. The paid media/boosting toggle on an Influencer brief is a separate thing: it grants you the ad code so you can run paid spend through the Creator's own handle — whitelisting — where the ad appears to come from them rather than your brand account. You don't need that toggle to use the content yourself. See How to Run a Paid Media (Whitelisting/Boosting) Brief on Cohley.

Can Creators repost the content on their own channels?

Not automatically. Under Cohley’s Terms & Conditions (Section 6, Ownership; Licenses), the creative assets a Creator delivers against a brief are owned by you, and the Creator assigns you that ownership. The Creator Terms give the Creator no right to publish that finished content on their own feed — so a Creator who wants to repost it on their own channels needs your permission. You’re free to give it; the simplest way is to say so in the brief chat, so both sides have it in writing.

One exception, by design: on an Influencer Partnership brief, posting on the Creator’s own channel is the deliverable, so that post is contemplated by the brief itself rather than being a separate permission. Creators are also required to keep those posts live after payment rather than take them down.

Do I need Creators to sign a separate talent release form?

No. Content ownership and usage rights transfer to you automatically under Cohley’s Terms & Conditions when Creator Compensation is paid — there is no separate talent release form to collect.

Can content feature children?

Yes, and it's common — plenty of Cohley creators are parents making content with their own kids. Two separate things are worth keeping straight.

Children cannot be creators. Cohley's Terms & Conditions require every creator on the platform to be at least 18 to sign up, so the person you engage, who agrees to the brief and who gets paid is always an adult.

Whether a child appears in the content is the parent's decision. Cohley's terms don't set a separate policy on featuring children, and there's no extra release to collect — the creator decides whether to involve their own child, the same as any other creative choice they make against your brief. Content ownership and usage rights transfer to you when Creator Compensation is paid, exactly as they do for any other content.

If you want content featuring kids, say so in the brief, and use the kids targeting fields in Creator Criteria to reach creators who have children in the age range you're after. If you'd rather content did not feature children, say that in the brief too — creators work from what the brief asks for.

Advertising rules for content featuring children vary by market and channel, so your own legal or compliance team should confirm what applies to your campaign before it runs.

Can our other teams or regional entities use the content too?

Yes. Content can be used across your affiliated teams and entities — for example, a regional team like your Canada team — under the same agreement. You don’t need a separate contract for each entity.

What if other people, or our own logo/brand assets, appear in the content?

You’re still covered — there are no separate release forms to collect. Under Cohley’s Creator Terms, the Creator warrants they’ve secured all necessary rights and permissions for what appears in their content (including any other people or locations they capture). Your own brand assets — like your logo — are already your intellectual property, so no additional rights are needed.

Do we have to tag or credit the Creator when we post their content?

No. Once Creator Compensation is paid, the usage rights are yours with no attribution condition attached — Cohley's Creator Terms do not require you to tag, mention or credit the Creator when you post their content on your own channels. Plenty of brands tag anyway as a courtesy, and it tends to help the working relationship. If crediting matters to you, or a Creator has asked for it, put it in the brief so it is agreed up front rather than assumed.