FTC Guidelines for Influencer posts

Modified on Fri, 12 Apr, 2024 at 4:37 PM

https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf


The Creator is responsible for sharing that they received the product in exchange for a honest review or content collaboration (#ad). While the brand might remember to add these guidelines in the brief, the responsibility is ultimately on you. Please review the attached PDF for guidelines on how to best ensure your disclosure is obvious from the FTC. 

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