Smart Search Best Practices

Unique Data Points Now Available for Creator Search

Based on thousands of Creator Insight questions added to briefs since 2022, Cohley has the potential to search creators by:

• Platform & Store Presence: Amazon storefronts, social profiles, common post topics

• Creative Capabilities: GRWM videos, tutorial experience, food styling confidence

• Product History: Familiarity with specific brands or categories

• Personal Attributes: Hair type, skin concerns, geographic region

• Engagement Readiness: Willingness to create specific content types

• Content They’ve Actually Made: what appears in their Cohley Work and Portfolio assets — objects shown, scene types, shot list, content format, vertical, style, on-screen text, and more

To make the best search, pose your query to complete the phrase: “Find Creators who…”

Good Examples: 

• Worked with beauty brands 
• Have a dog 
• Worked with OTHER BRAND in my portfolio 
• Does not have children 
• Enjoy traveling
• Travel at least 3 times per year
• Work out 3+ times a week
• Eat plant-based foods
• Audience on Instagram is majority in the US 

Bad Examples: 

• Chef
• Travel
• Food

Searching by what creators have actually filmed

The data points above come from what creators have told us — Creator Insight answers and surveys. Cohley also tags every photo and video in a creator’s Cohley Work and Portfolio, so you can search on what their content actually shows. This works even for creators who have never answered a survey.

Finn tags each asset across four groups — content & creative (vertical, content format, style, scene types, shot list summary, quality, season, locations), people & representation (people quantity and diversity, attire, language spoken), brand & product (objects shown, companies mentioned, brand logo shown, on-screen text, calls to action), and brand-safety signals (profanity, weapons, political or controversial content, and an overall safety score). The full list is in Creator Content Tags (Attributes & Brand-Safety Signals).

Good examples:

• Have filmed in a kitchen
• Show a dog in their content
• Make talking-head tutorials in the beauty vertical
• Have unboxing footage
• Use on-screen text in their videos
• Have content with profanity or weapons 

When a creator surfaces this way, their card shows a Found in reason telling you which asset matched and what was in it — so you can see why they were suggested rather than taking it on trust.

What is scanned today: Cohley Work and Creator Portfolios. Creators’ own social media content is not tagged yet.

If you're not getting the answers or insights that you'd like to see, we recommend running a survey to gather more insights for creators! The more surveys you launch, the more data we will save with the Creators for future searches! 

Surveys run by other brands cover the following categories, and is constantly growing:

1. Which types of content do you create?
2. Skincare: concerns, products used, and where you purchase.
3. Describe your fitness level and workout frequency.
4. What are your wine preferences (type, brand, occasions)?
5. What fish/aquarium do you keep and which fish-care products do you buy?
6. Haircare: hair type, concerns, where you purchase, brands you use.
7. Where do you shop most often (retailers/channels) and for which categories?
8. Do you experience chafing or discomfort during long theme park/outdoor days?
9. Cat ownership and feeding: number of cats, brands, litter, where you buy, protein prefs.
10. Provide your vehicle details (year/make/model) and ownership status.
11. Dog ownership and feeding: number of dogs, brands, where you buy, protein/treat prefs.
12. What is your content niche and style/aesthetic?
13. Do you feature pets in content and do they have dietary/special needs?
14. How often do you travel and what travel content do you create?
15. Do you use affiliate platforms and where do you share links?
16. Do you create gaming content and what are your gaming habits?
17. How often and where do you listen to music?
18. Baby/kids: categories you buy, brands you prefer, and content you create.
19. Your creator rates/fees for specified deliverables.
20. LinkedIn presence, followers, and collaboration history.