Smart Search Best Practices

Modified on Wed, 2 Apr at 12:23 PM

Unique Data Points Now Available for Creator Search

Based on thousands of Creator Insight questions added to briefs since 2022, Cohley has the potential to search creators by:

  • Platform & Store Presence: Amazon storefronts, social profiles, common post topics

  • Creative Capabilities: GRWM videos, tutorial experience, food styling confidence

  • Product History: Familiarity with specific brands or categories

  • Personal Attributes: Hair type, skin concerns, geographic region

  • Engagement Readiness: Willingness to create specific content types


To make the best search, pose your query to complete the phrase: “Find Creators who…”


Good Examples: 

  • Worked with beauty brands 
  • Have a dog 
  • Worked with OTHER BRAND in my portfolio 
  • Does not have children 
  • Enjoy traveling
  • Travel at least 3 times per year
  • Work out 3+ times a week
  • Eat plant-based foods
  • audience on Instagram is majority in the US 


Bad Examples: 

  • Chef
  • Travel
  • Food


If you're not getting the answers or insights that you'd like to see, we recommend running a survey to gather more insights for creators! The more surveys you launch, the more data we will save with the Creators for future searches! 


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