Does Cohley offer fully managed services?
Yes, absolutely. Fully Managed Campaign Services is one of Cohley's core offerings, particularly for enterprise clients. Your dedicated Cohley team acts as an extension of your marketing team, running campaigns end-to-end in the platform so you don't have to manage the day-to-day.
This is different from a typical managed service on a platform where the output is only as good as the brief you create. With Cohley's fully managed offering, Cohley creates the brief — bringing intentional creative strategy, expertise, and execution from start to finish.
What is included in Fully Managed Campaign Services?
All of the following are included in your campaign quote:
Campaign Strategy & Ideation
- Creative strategy conceptualization
- Campaign budgeting and deliverable recommendations
- Full creative brief creation
Creator Communication
- Creator recruiting, vetting, contracts, and communication
- Live briefing and brand education Zoom calls with creators
- Creator troubleshooting
- Creator payment dispersal
Campaign Reporting & Wrap-Up
- Campaign results wrap-up decks and debriefing
- Real-time performance data access
- Full licensing rights to all assets in perpetuity
How does a fully managed campaign work, step by step?
How is Fully Managed Services priced?
Cohley offers an annual credits system that gives brands a flexible way to tap into Fully Managed Services throughout their contract period — no new SOWs or project approvals needed each time you want to launch a new brief.
Here's how it works:
- Credit Bank: At the start of your contract, you receive a credits package you can draw from whenever you're ready to launch a brief. This replaces the need to scope and sign a new contract for every campaign.
- No Commitment to Timing or Use Case: You simply commit to a number of credits — not to when or how you use them. Throughout the year, you have full flexibility to pull from your credit bank at any time, for any Cohley capability, as your needs evolve.
- Creative Agility: Run any combination of deliverables — influencer content, UGC, product testimonials, whitelisting rights, and more — all under one umbrella. Briefs can be adapted as your needs evolve without re-contracting.
- Pre-Built Value: Depending on the size of your credits package, bonus perks may be included such as free creative briefs and bonus credits
Clients benefit from faster turnaround times, more budget visibility across the year, and greater control over how and when campaigns are activated.
Contact your CSM for the credit menu pricing. We can create a custom credit package based on your needs.
What makes Cohley's Fully Managed Services different from other platforms?
- Cohley is not a creative agency — it is proprietary AI powered software that delivers economies of scale and efficiency to generate content at volume
- The Cohley team has direct experience as creators, giving them a unique perspective on what performs
- Every campaign is designed as a test-and-learn with intentional creative variables being tested
- Cohley acts as a strategic partner — aligning cross-functional brand teams (e-commerce, social, content, blog) around shared campaign goals
- The annual credits system means you're never starting from scratch. Your credits are ready to deploy the moment inspiration (or a deadline) strikes — no re-contracting, no delays
- All assets come with usage rights in perpetuity across all marketing channels
- The credits model gives you a clear picture of how your budget is being used across the year, with the flexibility to shift priorities as your marketing calendar evolves
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