Every photo and video submitted through Cohley is automatically analyzed by Finn to extract a rich set of attributes and brand-safety signals from each asset. These tags power how you vet and find creators, and tell Finn the kind of creators you do and don't want to work with.
What's scanned today: Finn currently tags content in Cohley Work and Creator Portfolios. In the future, we plan to extend the same analysis to creators' social media content, giving you an even fuller picture of what a creator posts about.
Content & creative
| What Finn tags | What it captures |
|---|---|
| Vertical | The industry or category the content fits (e.g., beauty, food & beverage, fitness). |
| Content format(s) | The format of the content (e.g., talking-head, unboxing, tutorial, get-ready-with-me). |
| Content goal | The apparent objective of the content. |
| Marketing funnel stage | Where the content sits in the funnel (awareness, consideration, conversion). |
| Style | The creative style or aesthetic. |
| Scene types | The types of scenes present in the asset. |
| Shot list summary | A summary of the shots that make up the asset. |
| Quality | An assessment of the content's production quality. |
| Season | The season the content evokes or was created for. |
| Holidays mentioned | Any holidays referenced in the content. |
| Content locations | The setting(s) or location(s) shown. |
People & representation
| What Finn tags | What it captures |
|---|---|
| People quantity | How many people appear in the asset. |
| People diversity | Diversity signals across the people shown. |
| Attire | What the people in the content are wearing. |
| Person first timestamp | When a person first appears in a video. |
| Person frame percentage | How much of the frame a person occupies. |
| Language spoken | The spoken language(s) in the audio. |
| First word spoken | The first word spoken in a video. |
Brand & product
| What Finn tags | What it captures |
|---|---|
| Brand logo shown | Whether a brand logo appears in the asset. |
| Branding presence | The overall degree of branding present. |
| Companies mentioned | Any companies or brands named in the content. |
| Objects shown | Notable objects or products visible. |
| Mentioned price | Whether a price is stated, and what it is. |
| Call to action (CTA) | Any call-to-action present in the content. |
| Text on screen | Whether the asset includes on-screen text. |
Brand-safety & suitability signals
Finn also flags whether an asset contains any of the following. Each is a simple yes/no signal, alongside an overall safety score—so you can steer clear of content (and creators) that don't fit your brand.
| What Finn tags | What it captures |
|---|---|
| Safety score | An overall content-safety score for the asset. |
| Controversial topics | Whether the asset touches on controversial topics. |
| Drug usage | Whether the asset depicts or references drug usage. |
| Harmful content | Whether the asset contains harmful content. |
| Indecent images | Whether the asset contains indecent imagery. |
| Political content | Whether the asset contains political content. |
| Profanity | Whether the asset contains profanity. |
| Religious content | Whether the asset contains religious content. |
| Weapons | Whether the asset shows weapons. |
How brands use these tags
- Search & filter your content by any of these attributes to quickly find the assets you need.
- Vet and find creators whose content matches—or avoids—specific traits.
- Tell Finn your preferences. For example: “Find creators who make talking-head tutorials in the beauty vertical,” or “Don't show me content with weapons or profanity.” Finn uses these tags to match, screen, and recommend.
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