Instagram Branded Partnership Ads

Modified on Thu, 27 Mar at 3:45 PM

Please ask the Creators for their ads code in the "pending post" stage of the brief once the post is live. Once you receive the code, please mark the creator as complete and send payment.

Please note- we can only ask for the ad code if this toggle was checked while building the brief.

Instructions for Creators if they need support:

To allow a partner to boost your content using a partnership ad code after content creation:

In the Instagram app, select the post, story or reel that you want to turn into a partnership ad from your Instagram profile.
Tap the 3 dots in the top right corner of your post, story or reel.
Tap Partnership label & ads
Turn on the Get partnership ad code toggle.
- Note: You can stop a code from being used to create any new ads by turning the toggle off. Any active ads using the code will continue running
- The code will appear. Tap Copy to save it to your clipboard or tap Share to send the code in a direct message to your partner.

To allow a partner to boost your content using the partnership ad code after content creation in the Facebook app:

Navigate to the piece of content you want to get an ad code for in your Feed or on your Profile page.
Tap the 3 dots in the top right hand corner of the content.
Tap Share partnership ad code.
Turn on Get partnership ad code toggle.
Select Copy to save the code to your clipboard or send the code in a direct message to your partner.

To allow a partner to boost your content using the partnership ad code during content creation:

In the Instagram app, create a post, story or reel.
Tap Partnership label & ads.
- Note: For stories, tap at the top of the story.
Turn on the Get partnership ad code toggle, then tap the back arrow.
- Note: You can stop a code from being used to create any new ads by turning the toggle off. Any active ads using the code will continue running.
Tap Share to upload your post, story or reel.
- Once your content has been shared on Instagram, your partnership code is ready to share. Tap on the copy icon next to the code to save it to your clipboard or tap Share to send the code in a direct message to your partner.

Note: You can get a new ad code to share any time. Archiving your content does not remove ad code access from the advertiser. Ad codes can be used by up to 2 partners at a time.