Non-negotiables and AI Asset Analysis

Modified on Fri, 3 Jul at 11:34 AM

Cohley's AI Asset Analysis tool scans submitted content against the non-negotiables that you specify in your Brief. Writing strong non-negtiables will ensure that the AI Asset Analysis will return results that support your brand safety guidelines and make giving feedback to Creators more impactful.

Non-negotiables should be for your entire Brief, not individual assets.

AI Asset Analysis is not available for Product Review Briefs.

Below are some examples of what AI Asset Analysis can scan for.

Creative
AI Asset Analysis scans every frame of the video to create a narrative about what is happening on screen. By combining the narrative with the transcript of the audio, each individual piece of content is scored against the non-negotiables.

Examples:

Shoot in bright lighting
No other brand logos can be present
Make sure the background is clean and not cluttered
Shoot in a specific locations (outside, in a bathroom, the in the grocery store)
Make sure the label is legible (should not be backwards) and properly reads from left to right
Upload videos without the TikTok watermark
Don’t use non-sustainable props like single-use plastics or cotton pads.
Do not use ice while filming
Include a before and after shot within the video

Messaging
AI Asset Analysis takes the audio in the video and turns it into a transcript, and then scans the transcript to see if the Creator is following the non-negotiables.

Examples:

Do not use the word 'treat' in reference to the product.
Do not claim that the product will completely heal or solve any serious problems. We can't be the solution.
Don’t make ANY preventative drug claims (for example, do not say 'this cured my arthritis')
Don’t mention any other brands (competitor or otherwise)
Let your audience know where to find the product: “In the drink mix aisle at Walmart” or “Find it in a grocery store near you”

FTC Guidelines
While deciding how to use disclosures to stay in line with FTC Guidelines is up to your brand, AI Asset Analysis is great at catching non compliance if your disclosure method is clear in the non-negotiables.

Examples:

Video must have #sponsored within the first 5 seconds and disappear afterwards.
Must mention “I’m partnering with XYZ brand” with first 5 seconds of video

What AI Asset Analysis can't verify

AI Asset Analysis reviews one asset at a time — and nothing else. When it scans a photo or video, it sees only that single file. It does not see the social post caption, the creator's other uploads in the same submission, when the content was submitted, whether it was edited after approval, or any licensing or rights information.

So if a non-negotiable can only be confirmed by looking outside that one asset, the analysis can't verify it — even if the creator did exactly what you asked. For the requirements below, plan to confirm them yourself rather than relying on the automated check.

Requirements that span more than one asset
A single file can't show what else was submitted, or who else appears across a set of content.

Include diverse representation of individuals
Submit at least 2 photos, or submit additional photos
Shoot in 3 separate locations
Wear a different outfit in each video
Provide one version with a certain element and one without

Anything in the post caption
The written caption that goes with a social post is not part of the content file, so the analysis never sees it. (On-screen captions or subtitles burned into the video are part of the frame and can be checked.)

Include #ad in the caption
Tag @brand in the caption
Start the caption with #BrandPartner
Put the full product name in the caption

Facts about process, timing, rights, or history
These live in your workflow and records, not in the content itself.

Submit by the deadline, or follow the brief guidelines
Don't change the content after it's approved
Film with a camera rather than inside the TikTok app
Use content that is cleared for commercial use

A quick test: ask whether one creator could satisfy the requirement in a single piece of content, or across their own uploads. If yes, AI Asset Analysis can check it. If no, plan to confirm it yourself. The clearest example is “include diverse representation of individuals” — no single asset and no solo creator can ever demonstrate it, so it always needs your own review.

Vague or subjective wording can also confuse the AI — here are some examples and how to phrase them more clearly:

Theme	Example	Why this doesn't work
Instructions that use specific measurements	Use 1 packet per 12-16oz of water	If there is no specific mention (ie the creator says I am putting this in 12 oz of water) there is no way for AI to measure the water in the video
Phrases that mention something specific without context	Use correct filter insertion	AI won’t know what “correct” insertion is.
Terms that are subjective	Shoot in a natural environment	What constitutes as natural is up for interpretation. AI can make a guess at what they think you meant by natural, but the results will be stronger if you’re more specific.
Anything about royalty free music, ad safety guidelines	Use royalty free music	The AI does not currently have information about what is royalty free or what the safety guidelines are.