Reviewing creators after a brief: how it helps other brands (and what creators can see)

After working with a creator on a brief, you have the opportunity to leave a review of them. Those reviews are one of the most valuable signals other brands use when vetting creators on Cohley.

When you can leave a review

You’ll be prompted to leave a review at two points in the brief workflow:

• When you move a creator to the Completed stage
• When you move a creator back to the Applicant stage

Why your reviews matter

When another brand is deciding whether to accept a creator on their brief, they look at the creator’s past work — including reviews left by brands who actually collaborated with them. An honest signal from someone who’s worked with the creator is far more valuable than what a portfolio alone can convey.

The more brands who share candid reviews, the easier it becomes for the platform — and your future self — to make confident vetting calls.

What creators can see

Creators do not see the reviews brands leave about them. Your feedback is visible only to other brands using Cohley for vetting purposes. Creators don’t see who left a review or what was said. There’s no retaliation pathway because the data simply isn’t surfaced to them.

This matters: it means you can be honest without worrying about pushback to you, your team, or your account.

Be honest. Be fair.

A few principles for useful reviews:

• Specific beats generic. “Strong on lighting; missed the brand color guideline on the third asset” is more useful than “Good creator!”
• Focus on the work and the collaboration. Was the creator responsive? Did they meet deadlines? Did they nail the brand voice?
• Don’t conflate personal frustration with quality. A creator who delivered great content but was slow to respond is different from a creator who delivered subpar content.

Reviews are final once submitted

Reviews can’t be removed after submission. If your experience with a creator was negative, leave the honest review — it protects every other brand from the same pattern. If your experience was positive, leave that too — it’s how good creators rise to the top.

If you find yourself wanting to remove a review you’ve already left, the most common reason is pressure or pushback from the creator. That pressure is moot here — the creator can’t see what you wrote.