How to run a Seeding Brief

This guide walks through building and running a Seeding brief. New to seeding? Start with What is a Seeding brief?

1. Start your brief

Create a new brief and choose the Seeding brief type. 

2. Build the brief

The Seeding wizard is intentionally short:

• Product — name your product, add it (manually, purchased, or via your Shopify integration), and explain how creators should use it.
• Deliverables — set your goal (required) and, optionally, a hashtag, mentions, and caption. Add a style guide and 1–5 non-negotiables that will be scanned with AI Asset Analysis.
• Deadlines — set an apply-by date and a post window (a start and end date for when creators should post).
• Targeting — enter the number of creators you want to accept, then describe who you’re looking for in plain language (for example, “pet owners” or “fitness enthusiasts”), along with the standard targeting options.
• Agree to payment - Each completed Creator is $35. You will be billed in arrears, up to the max amount of Creators to work with x $35, for every Creator moved to Completed at the end of each month.

Heads up: once you launch, the Product, Deliverables, and Targeting pages are locked. You can still adjust dates.

3. After you launch: your stages

Finn manages the brief from here. Your creators move through four stages:

1. Accepted — After your apply-by date, Finn accepts matching creators (up to your creator count). This view is built for shipping: ship via Shopify or export creator contact info, and update product selection if needed.
2. AI Asset Analysis — Creators who’ve uploaded content appear here with their pass/flag results. You can view flags; no action is needed.
3. Pending Post — Creators whose content passed and who are cleared to post, but haven’t posted yet.
4. Completed — Creators who’ve linked at least one post. View posts by platform, see accepted assets, rate creators, and reimburse product costs where needed (per creator, through Finn’s reimbursement flow).

A few things to remember

• There’s no chat with creators in a Seeding brief — Cohley sends the automated messages.
  • If there are any issues with shipping, please reach out to Support@Cohley.com so we can manually communicate this with Creators.
• You don’t approve content or send change requests; passing AI Asset Analysis clears creators to post.
• Post performance appears in Social Performance for Instagram and TikTok. YouTube posts are supported, but aren’t measured in reporting yet.